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Nick Saraev Last updated: 11 March 2022 The only businesses that succeed these days are the ones that judiciously use their resources and simplify every business operation. Creating and managing legal agreements are one of the most cumbersome business processes. Try a digital signature service if you want to save your resources on creating contracts … Continue reading Best Digital Signature Software – Top 10 Free Digital Signature Software for 2022
Ken Fortney February 25, 2021 Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components. But perhaps the most impressive offspring of MarTech is … Continue reading Quick Guide to MarTech & Digital Analytics Platforms
How 1-800 Contacts responded to record stay-at-home demand. Rodric Bradford on December 1, 2020 Hindsight may be 20/20, but 1-800 Contacts, the largest contact lens retailer in the U.S., had the foresight since back in 2018 to combine personalization with an efficient e-commerce and shipping experience, leaving them prepared for this year’s increase in online … Continue reading 1-800 Contacts doubles down on the digital customer experience
Internal data sources serve as the foundation for a new external platform. Rodric Bradford on November 23, 2020 The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms. For example, Digital Remedy, a digital … Continue reading Repurposing an internal digital ad solution for client use
Angela Hausman, PhD September 4, 2020 Digital media and marketing, even narrowing our focus to digital marketing, aren’t synonymous. Just as marketing is more than advertising, digital marketing is more than digital media. To be effective, digital advertising must incorporate the core concepts of marketing (all of the marketing, not just advertising), then adapt them … Continue reading Digital Media and Marketing: Media and Marketing Aren’t Synonyms
Enstine Muki September 2, 2020 The world is currently going through tough times and no one is immune. However, like other pandemics, COVID-19 will see its end. But before then, a lot is going to change, including the way we do business. Unprecedented mass layoffs, furloughs, and job cuts triggered by the Coronavirus outbreak have … Continue reading 4 Ideas to Start a Digital Business Without the High Cost
The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies. So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event
Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends. The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
