By Jared Newman October 10, 2023 In the transition from desktop software to cloud-based apps, Deta founder and CEO Mustafa Abdelhai believes that something went wrong. While web apps such as Google Docs, Trello, and Miro let you manage documents and notes from anywhere, they don’t always play nicely together. Moving data between them can … Continue reading Deta’s weird new web-based workspace aims to clean up your digital life
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century. Kim Davis on September 12, 2023 “Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had … Continue reading La-Z-Boy embarks on its digital transformation journey
How Owning a Digital Agency Helps with Paying Less Taxes Adam Torkildson / Sep 7, 2023 The world of digital agencies is dynamic and ever-evolving. And in 2023, many agency owners are tightening their belts and battening down the hatches as a recession looms. As the owner of such an agency, you can leverage … Continue reading How Owning a Digital Agency Helps with Paying Less Taxes
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
By Wolf Ruzicka March 08, 2023 Today’s business leaders are understandably exhausted and stressed. Two years after the pandemic forced them to upend their business models and infrastructure, many are still grappling with how to compete effectively in the digital economy. With an economic downturn looming, business leaders and their teams are again … Continue reading Digital transformation not delivering enough value? Look at your APIs
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Kim Davis on October 24, 2022 The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. … Continue reading The digital transformation of a traditional business publisher
Are Data Silos Undermining Digital Transformation? Dietmar Rietsch / 23 Sep 2022 At a time of seemingly ultrarapid digital disruptions, digital transformation in an enterprise needs a bold vision and an intent to embrace change. With the global digital transformation market projected to reach $ 2.8 trillion in 2025, leaders are expediting their transition … Continue reading Are Data Silos Undermining Digital Transformation?
Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement by Karlene Lukovitz @KLmarketdaily, September 29, 2022 Roku will enable deduplicated campaign reach and frequency measurement across tradtional TV, connected TV, desktop and mobile through Nielsen Total Ad Ratings. The companies previously announced that Roku use Total Ad Ratings to provide measurement on Roku media running through its One … Continue reading Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement
Why You Can’t Have Digital Transformation Without Sustainability Tiago Ramalho / 22 Aug 2022 With much of the world now focused on the goal of net zero carbon emissions by the year 2050, industry leaders are asking: How can businesses be more sustainable? Sustainability has gone from being a nice to have to a … Continue reading Why You Can’t Have Digital Transformation Without Sustainability
