Angelica Bishop — November 19, 2019 One of the biggest buzzwords we see in the media today is disruption – whether it’s talking about a company that’s disrupting an industry, or a product that’s shaking up the market. At a conference I attended this year, one of the speakers noted that the word “disruption” is … Continue reading Please Pardon the Disruption: Breaking Down the Buzzword
Category Archives: Disruption Trends
Recession-Proof Your Small Business
Ken Thoreson — May 23, 2019 Follow @/KenThoreson — May 23, 2019 Will your small business survive should a global economic downturn happen again? Will it thrive when the economy dips? Reconnecting with the Customer When things are tight, companies should be reappraising their markets and really looking at who they are selling to. Businesses … Continue reading Recession-Proof Your Small Business
MarTech and Other Productive Distractions
Tobin Lehman — April 29, 2019 Follow @gonewnorth — April 29, 2019 Well, I’m glad we’ve at least put a name to it. “MarTech,” a neat mashup of marketing and technology, is the term people are now using to signify the technology stack related to your marketing efforts. It’s jargonized, sure, but it’s also probably … Continue reading MarTech and Other Productive Distractions
The power of disruptive digital narrative
The key to creating more engaging online stories may be letting your audience fill in the blanks. Peter Minnium on October 8, 2018 “Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was … Continue reading The power of disruptive digital narrative
3 Reasons Companies Welcome Disruption
Daniel Burrus — October 6, 2017 Follow @DanielBurrus — October 6, 2017 CoxinhaFotos / Pixabay A central component of the Anticipatory Organization model is disruption—more specifically, how Anticipatory Organizations and individuals can look at disruption and see enormous opportunity. Leveraging disruption could produce a revolutionary new product or service, lead to a significant improvement on … Continue reading 3 Reasons Companies Welcome Disruption
How AI is disrupting major industries
Demand for personalized consumer experiences fuels AI marketing boom. Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. … Continue reading How AI is disrupting major industries
Disruption In The Rear-View Mirror
Disruption In The Rear-View Mirror by Gord Hotchkiss , Featured Contributor, May 9, 2017 Oh, it’s so easy to be blasé. I always scan the MediaPost headlines each week to see if there’s anything to spin. I almost skipped right past a news post by Larissa Faw: “Zenith: Google Remains Top-Ranked Media Company By Ad … Continue reading Disruption In The Rear-View Mirror
The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. Christi Olson on March 2, 2017 As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting … Continue reading The value of search across the modern consumer decision journey
How Disruptors Have Rocked the Corporate World
Paul Keijzer — March 13, 2017 Follow @Paul_Keijzer— March 13, 2017 For just over a decade now the digital age has dramatically altered and accelerated the pace of technological growth, innovations, user adaptability and the way information is shared. The world has seen massive growth in new technologies and businesses that’s pushing the boundaries of … Continue reading How Disruptors Have Rocked the Corporate World
A Surprising Example of Disruptive Skill
Liz Kislik — February 28, 2017 Follow @lizkislik— February 28, 2017 This morning, on the train heading into New York City, I watched a woman put on her makeup. She had the application down to an art: reaching into the cosmetic bag on her lap to find the next product; holding up her mirror with … Continue reading A Surprising Example of Disruptive Skill
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