By Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. This month, Modelo Especial became the top-selling beer in the United States, surpassing longtime sales-champion Bud Light. So far, Modelo Especial’s crowning has largely been explained less in terms of Modelo’s rise than in terms of the … Continue reading How Modelo Especial quietly became America’s top beer brand →