Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates. Constantine von Hoffman on March 22, 2023 Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. BNPL up, revenues down. Despite this … Continue reading More ecommerce shoppers using buy-now-pay-later
Category Archives: eCommerce Business
Final 2022 holiday numbers break ecommerce records
Despite economic concerns, consumers responded to discounts in key categories like toys. Kim Davis on January 5, 2023 Consumers spent $ 211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games … Continue reading Final 2022 holiday numbers break ecommerce records
5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
How to Start an Online (eCommerce) Business
Diane H. Wong October 23, 2021 Making money from the convenience of a home computer is appealing to many but it isn’t as easy as it sounds. Many factors are involved in starting an online (eCommerce) business and it’s important to research the idea thoroughly to increase chances of success. While running an online business … Continue reading How to Start an Online (eCommerce) Business
How to Set Up Your eCommerce Business
Praveen Mishra July 26, 2021 Do you think starting an eCommerce business is difficult? Think again. Of course, there’s research, market positioning, and the actual implementation that can be time-consuming, which plays out differently for different niches. However, there aren’t any gatekeepers keeping you away from starting your eCommerce business. Over 2.14 billion people worldwide … Continue reading How to Set Up Your eCommerce Business
3 Ways to Sell Online Without Your Own E-Commerce Store
Matt Shealy June 21, 2021 As the amount of people with internet access increases, so does the market for online sales. Over 2 billion people purchased goods and services online in 2020, with worldwide e-retail sales surpassing $ 2 trillion! If you’re a business owner, you shouldn’t ignore a market like that. But depending on … Continue reading 3 Ways to Sell Online Without Your Own E-Commerce Store
Multichannel Selling: A Guide for Ecommerce Businesses
Michael Ugino June 9, 2021 Many ecommerce sellers start their selling journey on one platform, such as an online store or a marketplace. But once their business is in place, it’s time to consider multichannel selling. Multichannel selling fosters expansion by putting merchants’ products in front of a wider audience. Sellbrite research has found that … Continue reading Multichannel Selling: A Guide for Ecommerce Businesses
How to Choose the Most Profitable Ecommerce Business Model For You
Nicholas Shaw May 22, 2021 With an estimated 2.14 billion global digital buyers, it is hardly surprising that both new and established businesses are capitalizing on our love of online shopping. However, before you dive headfirst into the world of ecommerce, it’s crucial to know how to choose the most profitable ecommerce business model for … Continue reading How to Choose the Most Profitable Ecommerce Business Model For You
Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion
Angela Hausman, PhD May 18, 2021 E-commerce is a huge phenomenon and is a bigger tool for generating revenue every year as more customers seek out products online, especially during the pandemic. Customers embraced online shopping gladly because it’s so convenient and safe, as you can see in the graphic below showing the tremendous increase … Continue reading Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion
How Ecommerce Businesses Can Prepare For The Return of the High Street
Rachel Smith May 16, 2021 Within the past year, we’ve seen businesses tumble and triumph in the wake of the global pandemic. Every industry worldwide has been hit by the pandemic in some way, but with the closure of the high street in 2020, online retailers boomed. This was unprecedented. The first time ecommerce businesses … Continue reading How Ecommerce Businesses Can Prepare For The Return of the High Street