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Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue
Bryan Caplan March 26, 2021 You’ve got the skills, now you want to know how to start an Etsy shop! If you are a designer, crafter, artist or collector, you’re probably already familiar with Etsy. The international marketplace is home to thousands of online storefronts for items from crafts to knitwear to fine jewelry and … Continue reading How to Start an Etsy Shop (and Actually Sell Items)
Jared Atchison March 19, 2021 Are you looking for a way to build trust with consumers while securing more eCommerce sales? If so, it’s time for you to develop a robust email marketing strategy. Email and eCommerce go hand in hand. Business leaders and marketing teams have used email to connect with their audience, increase … Continue reading 4 Expert Strategies for Boosting Ecommerce Sales with Email
Derek Cosgrove March 10, 2021 seoplus+ has been a Shopify partner for nearly five years. Over this time, we’ve talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store … Continue reading 10 Reasons Your eCommerce Website is Not Converting
Brianna Lucido March 2, 2021 In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look … Continue reading How to Create a High Converting Ecommerce Customer Journey
Michael Ugino January 8, 2021 Whether or not you like to read what people think of your products or services, consumers do. Nearly all American consumers, anyway — even when they’re shopping online. In 2018, a study by Power Reviews reported that 26% “consult reviews for every purchase they make online. That number jumps to … Continue reading The Ultimate Guide to eBay Feedback
Nicole Blanckenberg August 28, 2020 We all want to improve conversion rates, right? Here’s the cold, hard truth: even with the most professional PPC strategies that are bringing tons of targeted traffic to your online store, if your website, brand, and messaging don’t measure up to potential shoppers’ expectations, your conversion rates could be suffering. … Continue reading 20 Ways You Can Improve Conversion Rates for Your eCommerce Brand
Victoria Taylor June 26, 2020 By 2040, as much as 95% of shopping will be facilitated by eCommerce. This means good news to eCommerce owners like yourself, who will be in high demand. But it’s also bad news for you because it means the competition in eCommerce is going to be even more fierce than … Continue reading 12 Must-Have eCommerce Features You Need to Increase Sales (+ Free Checklist)
Alon Ghelber June 17, 2020 The coronavirus pandemic has forced people to stay at home and practice social distancing. People have also started avoiding physical stores and choosing eCommerce to mitigate the risks of catching the virus. Online sales have increased by 50% compared to the same time last year. However, 36% of eCommerce business … Continue reading 8 Tips to Keep Your eCommerce Business Growth During the Coronavirus Era
Celia Quillian — April 10, 2020 Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions. The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are … Continue reading 9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19
