Mike Arsenault — November 25, 2019 Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for … Continue reading Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands
Kevin George — October 29, 2019 Follow @imkevin_monk Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you … Continue reading Holiday Email Marketing for Ecommerce Industry
Young Entrepreneur Council — October 18, 2019 Follow @YEC If you’re trying to sell products online, it takes more than an impressive website and product images to draw in your audience. To find out more about what you need to know about e-commerce marketing, read on to see what members of the Young Entrepreneur Council … Continue reading 11 Things Every New Company Should Know About E-Commerce Marketing
Rachel Smith — October 10, 2019 Follow @EKM_UK If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, … Continue reading How to Drive e-Commerce Sales Through an Email Marketing Strategy
Katie Sweet — May 17, 2019 Follow @misskatiehrdy — May 17, 2019 I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. … Continue reading 6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails
