Category Archives: eCommerce Marketing

5 Key Trends Shaping Ecommerce Marketing This Year

5 Key Trends Shaping Ecommerce Marketing This Year by Darwin Liu , March 4, 2022 Ecommerce marketers are bracing themselves for another year of turbulence in the marketplace. Here are five key trends that will determine what successful ecommerce marketing will look like in 2022. Change in shopping patterns. Consumers’ buying behavior has changed with … Continue reading 5 Key Trends Shaping Ecommerce Marketing This Year →

How to Take Your Ecommerce Marketing Strategy to the Next Level

eCommerce Marketing

Jared Atchison December 7, 2021 Are you interested in taking your eCommerce marketing strategy to the next level? Most business owners and marketers are, especially with the new year right around the corner. This is when we reassess our various strategies and learn how we can improve. The thing is, digital marketing can be complex, … Continue reading How to Take Your Ecommerce Marketing Strategy to the Next Level →

4 Mistakes Ecommerce Marketers Make When Measuring ROAS

eCommerce Marketing

4 Mistakes Ecommerce Marketers Make When Measuring ROAS by Darwin Liu , November 5, 2021 Most ecommerce businesses rely heavily on advertising to draw customers to their websites. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate. In what follows, we … Continue reading 4 Mistakes Ecommerce Marketers Make When Measuring ROAS →

5 Pieces of Advice for Next-Level eCommerce Marketing

eCommerce Marketing

Katarina White October 11, 2021 This is an incredibly busy time in eCommerce. As the pendulum is swinging back towards brick and mortars and the world reopens, Q4 puts a lot of pressure on marketers to make up for the losses incurred earlier in the year. Over the past few months, I’ve had the opportunity … Continue reading 5 Pieces of Advice for Next-Level eCommerce Marketing →

3 eCommerce Marketing Mistakes Not to Repeat

eCommerce Marketing

Kate Parish September 24, 2021 Image credit: Unsplash People have more than enough options to choose from when it comes to online shopping. Global brands, giant retailers, local businesses… All of them are happy to offer the desired item, a truly personalized approach, and amazing customer service. And to bite a chunk of this … Continue reading 3 eCommerce Marketing Mistakes Not to Repeat →

Marketing Advice from 4 eCommerce A-Listers

eCommerce Marketing

Katarina White July 15, 2021 Listening to marketing experts sharing the do’s and don’ts of eCommerce marketing based on decades of experience can go a long way towards helping you scale your own eCommerce business. That being said, there’s a lot to unpack in these conversations. Where are the Cliffnotes?! In the spirit of saving … Continue reading Marketing Advice from 4 eCommerce A-Listers →

7 Ecommerce Video Marketing Tips to Help You Sell More

eCommerce Marketing

Caitland Conley June 17, 2021 As brick-and-mortar retail transforms to fit an increasingly online world, it can be a struggle for the average ecommerce store to keep up. One thing is clear — ecommerce isn’t going anywhere. In fact, analysts predict ecomm revenue will continue to soar through 2025. Consumers are savvier than ever, sensitive … Continue reading 7 Ecommerce Video Marketing Tips to Help You Sell More →

Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce

eCommerce Marketing

Andrew Madeira-Silva November 6, 2020 2020 has been the year of the layoff. In Europe, England has just announced another national lockdown while France, Germany, Belgium, and Ireland have shut down large portions of their societies. Meaning e-Commerce businesses are now in demand more than ever. All business owners need to be on high alert, … Continue reading Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce →

12 Aspects of E-Commerce Marketing That Need an Overhaul

eCommerce Marketing

Young Entrepreneur Council September 8, 2020 E-commerce marketing practices vary significantly based on industry, customer habits and the products being sold, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and … Continue reading 12 Aspects of E-Commerce Marketing That Need an Overhaul →

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

eCommerce Marketing

Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and … Continue reading May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces →