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Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. Chris Wood on November 27, 2024 Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% … Continue reading Holiday ecommerce start surpasses record-breaking forecast
Milosz Krasinski April 1, 2021 As we move towards the beginning of the second quarter of 2021, the ecommerce ecospace is buzzing with new players entering the market, acquisitions, and mergers. The skyrocketing demand and increasing competition will require you to vamp up your digital marketing efforts. While generating traffic organically is essential, you should … Continue reading Search Engine Marketing Campaign For Your Ecommerce Store [Mini Guide]
Nicole Blanckenberg December 3, 2020 Having a good eCommerce new product launch strategy can make or break a new category or variant. Even the most successful online stores need to fine-tune and optimize each product launch, to determine the long-term success of not only the product but the brand itself. The problem is that as … Continue reading eCommerce New Product Launch Strategy
Brandon Leibowitz — May 5, 2020 Ecommerce is the preferred way to shop these days. According to Disruptive Marketing, 80% of Americans have made an online purchase in the past month alone. Because a majority of consumers are choosing to interact with brands this way, businesses must strive to remain competitive and efficient. Adapting to … Continue reading 7 Emerging E-commerce Marketing Trends
Nicole Blanckenberg — June 26, 2019 Follow @https://twitter.com/NicoleBlancken — June 26, 2019 Last month we looked at all the top eCommerce KPIs to follow and how to create your own based on your goals. But what about those KPIs that specifically help you monitor and optimize your Google ads? What are the must-track PPC KPIs … Continue reading 9+ Must-Track eCommerce KPIs to Ensure Google Ads Success
Nicole Blanckenberg — May 9, 2019 Follow @https://twitter.com/NicoleBlancken — May 9, 2019 So many eCommerce Key Performance Indicators (KPIs), so little time! Data is an online business’s best friend, guiding you to more traffic, sales, customer service and marketing opportunities and pointing to key gaps in your strategies. Yet, so many eCommerce entrepreneurs aren’t using … Continue reading 54 Top eCommerce KPIs to Monitor for Max Success
Changing The Channel: How To Navigate E-Commerce Marketing Choices by Elizabeth Bleser , Columnist, (November 03, 2018) Recently, a CPG client of ours was lamenting how much more challenging her job has become, due to the sudden emergence of so many new e-commerce vendors, consultants, technologies, etc. She said that she used to think it … Continue reading Changing The Channel: How To Navigate E-Commerce Marketing Choices
Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
Analisa Sande — March 26, 2018 — March 26, 2018 Business growth is important, especially if you are an ecommerce company. The industry is growing rapidly and competition is tough, even without counting the new ecommerce companies that are started every week. To ensure that your growth is sustainable and effective, it is always best … Continue reading Ecommerce Strategies for Driving Growth
Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018 Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions
