Category Archives: eCommerce Mistakes

How to Overcome the 4 Most Common Barriers to 1-to-1 Ecommerce Personalization

Adam Litle — December 27, 2016 — December 27, 2016 We talk to a lot of brands about their journey to 1-to-1 personalization. They realize the potential but tend to bring up a number of barriers. Here’s how we help them leap over those barriers and accelerate their journey to 1-to-1 personalization that drives results. … Continue reading How to Overcome the 4 Most Common Barriers to 1-to-1 Ecommerce Personalization

Your Online Shop Leaking Money? Here’s How to Waterproof It. [Infographic]

by Bob Hutchins Follow @BobhutchinsAugust 14, 2016 E-commerce can be a tough business. When it works, it works. But when sales drop, it takes a little bit of investigation to discover the problem. Finding the problem is a lot like trying to find the leak in a bicycle tire. You have to completely submerge the … Continue reading Your Online Shop Leaking Money? Here’s How to Waterproof It. [Infographic]

Is Your Ecommerce Site On A Sales Slump? These 6 Burning Questions Will Help Fix That.

by Jimmy Rodela June 24, 2016 Follow @dbjim21June 24, 2016 Have you ever been in a situation where you’re just about ready to jump off the cliff out of your sheer aggravation of something? Well, that’s pretty much how frustrated my client was when he talked about how terrible his ecommerce site’s sales conversion was. … Continue reading Is Your Ecommerce Site On A Sales Slump? These 6 Burning Questions Will Help Fix That.

Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

by Ari Gillam April 26, 2016April 26, 2016 Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process. With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that … Continue reading Conversion Optimization: 4 Do’s For a Frictionless Checkout Process