Category Archives: eCommerce Strategies

Why Every Ecommerce Business Needs a Dedicated Customer Experience Team

William Harris — May 26, 2017 Follow @wmharris101— May 26, 2017 In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Why? Because competition in the ecommerce space is fierce, and simply having the best products … Continue reading Why Every Ecommerce Business Needs a Dedicated Customer Experience Team

E-commerce companies can improve revenue by following these 5 tips

Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. Trond Lyngbø on April 10, 2017     E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I … Continue reading E-commerce companies can improve revenue by following these 5 tips

Revenue Per Visit: The Most Important Ecommerce Metric?

Sruthi Narayanan — April 9, 2017 Follow @getzaius— April 9, 2017 A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On their own, neither conversion … Continue reading Revenue Per Visit: The Most Important Ecommerce Metric?

The Case for Using a Physical Catalog to Boost Ecommerce Sales

William Harris — April 5, 2017 Follow @wmharris101— April 5, 2017 Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve … Continue reading The Case for Using a Physical Catalog to Boost Ecommerce Sales