Columnist and Microsoftie Christi Olson discusses the company’s personal shopping assistant and provides some thoughts on how marketers might adapt to this new technology. Christi Olson on December 8, 2016 This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly … Continue reading Using shopping assistants to fill your shopping carts, online
Aaron Orendorff — December 7, 2016 Follow @iconicontent— December 7, 2016 When it comes to fashion — particularly online fashion — there’s good news and bad. The good news is the internet has leveled the playing field, radically. Traditional barriers to entry and growth have all but disappeared. Costs related to production, distribution, sales, and … Continue reading The Future of Ecommerce Fashion Isn’t Style … It’s Tech
Sruthi Narayanan — December 5, 2016 Follow @getzaius— December 5, 2016 By now, marketers should consider cart abandonment campaigns to be Marketing 101 – not just in terms of their role in saving a sale and driving repeat purchases, but because they’re critical to identifying and removing points of friction elsewhere in the buying journey. … Continue reading Is Cart Abandonment Right For Your Brand?
Gregory T. Huang Danny Wong — November 23, 2016 Follow @dannywong1190— November 23, 2016 About a year before Michael Salguero and I were first introduced, Salguero inked a deal to buy the website CustomMade.com. That was in 2009. And for a business that hadn’t yet launched, Salguero and his co-founder Seth Rosen committed to purchase … Continue reading Why You Should Bootstrap Your Ecommerce Business: Tales From a Battle-Tested Founder
Amit Sen — November 21, 2016 Follow @amit_kumar_sen— November 21, 2016 To say that the United States is polarized at the end of this most recent political season would be an understatement. In fact, Republicans and Democrats haven’t been this ideologically divided in more than two decades. The massive swing in government policies, which will … Continue reading After Troubling US Election, It’s More Important than Ever to have an International E-Commerce Presence
Sarah Jordan — November 20, 2016 Follow @http://www.twitter.com/sarahmcjordan— November 20, 2016 Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what they need to overcome them. But serviced-based and product-based businesses also have their differences – a lot of them. Services not only require much more … Continue reading Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce
Monica Orrigo — November 14, 2016 — November 14, 2016 Here’s a mind-blowing bit of information. In 2016, mobile commerce sales in the US will total $ 123 billion by the end of this year. This reflects a 39% increase from last year (and a 95% jump in 2014). Clearly, more and more people are … Continue reading eCommerce and mCommerce: A Big Deal That’s Getting Bigger
Tracey Wallace — November 9, 2016 Follow @tracewall— November 9, 2016 There is no one right way to make a product video. Depending on your vertical, customers have various expectations on what they want to see. And, they have various needs based on how they make purchasing decisions. There are a few things though that … Continue reading 17 Best Ecommerce Product Video Examples
by Matt OrlicOctober 26, 2016 More consumers are shopping online than ever before. According to one study from UPS and comScore, consumers now do more than 50% of their shopping online. You can expect this figure to spike during the holiday shopping season, and you can reap the rewards of this boost in online consumer … Continue reading 10 Point Checklist: Is Your E-Commerce Business Ready for Cyber Monday?
by Zach Heller Follow @zhellerOctober 24, 2016 Price testing is a very simple concept that can be carried out in a thousand different ways, from least complex to most. The basic idea is this: rather than using the tools at our disposal to choose the right price, let’s allow the customers to tell us what … Continue reading Price Testing Explained
