Category Archives: eCommerce Strategies

6 Simple Ways to Get More Returning Customers to Your eCommerce Store

Victoria Taylor January 15, 2021 Did you know you can earn more by selling to returning customers rather than acquiring new customers? As a business owner, it’s important that you get new customers going to your store. After all, customers are the only thing keeping your business going. Most eCommerce owners make the mistake of … Continue reading 6 Simple Ways to Get More Returning Customers to Your eCommerce Store

9 Ecommerce Email Examples & Tips You Should Know to Improve Sales

Victoria Taylor December 9, 2020 When crafting eCommerce emails for the first time, you’d think that your email’s most important aspect is the products you show off to your email subscribers. That’s true, but it only accounts for 30% of the email’s success. The rest is science: the subject line, layout, the copy, the use … Continue reading 9 Ecommerce Email Examples & Tips You Should Know to Improve Sales

Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results

Dan Slavin October 28, 2020 In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic … Continue reading Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results

How to Build Trust with Ecommerce Buyers This Holiday Season

Alysse Phipps September 25, 2020 Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than … Continue reading How to Build Trust with Ecommerce Buyers This Holiday Season

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan  @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season

Liz Armbruester August 21, 2020 As the summer heat burns across the U.S., many retailers are beginning to shift their sights toward cooler weather and the holiday season. However, preparing for holiday shoppers this year comes with an added layer of uncertainty as the COVID-19 pandemic continues on. With concerns over the health and safety … Continue reading Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season

How Brick and Mortar Brands are Pivoting to E-Commerce to Survive

Dan Moyle August 6, 2020 From major, national consumer brands shuttering stores to the news of Amazon profits during the 2020 coronavirus pandemic, brick and mortar brands face a difficult challenge today. History has shown us that offering e-commerce options will help ease the struggles businesses face. Target embraced digital and took its offerings online … Continue reading How Brick and Mortar Brands are Pivoting to E-Commerce to Survive