Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024 In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon
By Alex Daly and Ally Bruschi January 25, 2024 As leaders, the first question we always get when we tell people that we successfully adopted a 4-day workweek at our company is: How did you measure performance and success? As client services professionals in PR, we are used to the KPI question. We get … Continue reading How we found a version of a 4-day workweek that fits our company
By Rakia Reynolds October 26, 2023 The ability to be creative is expanding and unfolding right before our very eyes. We are not just passive spectators—instead, we are active participants in this new normal. It’s our imperative (and a privilege) to be present in this moment in time as we magnify our capacity to … Continue reading How the democratization of the creator economy can help you
