When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages. Shama Hyder on March 12, 2025 Marketing budgets are doing two things right now — tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection … Continue reading How to inflation-proof your marketing in 2025
Category Archives: Economy Inflation
How ‘Trump Take Egg’ captured the mood of an inflation-weary nation
February 21, 2025 How ‘Trump Take Egg’ captured the mood of an inflation-weary nation A simple phrase about egg prices has turned into a viral meme holding Trump accountable for inflation. BY Joe Berkowitz Which came first: the up-for-grabs blame over inflation or the meme about it? Either way, both have lately caused a stir on … Continue reading How ‘Trump Take Egg’ captured the mood of an inflation-weary nation
SMBs Face Inflation Troubles, As Consumers Reduce Spending
SMBs Face Inflation Troubles, As Consumers Reduce Spending by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2024 Holidays have become the most stressful time of the year for small and medium-sized businesses, not just consumers. Pressures around inflation and the state of the economy are causing concern for small business owners ahead of the upcoming … Continue reading SMBs Face Inflation Troubles, As Consumers Reduce Spending
Fed’s favored inflation indicator shows price increases remained low in July
August 31, 2024 Fed’s favored inflation indicator shows price increases remained low in July Friday’s figures underscore that inflation is steadily fading in the U.S. after three painful years of surging prices having hammered many families’ finances. BY Associated Press An inflation measure closely tracked by the Federal Reserve remained low last month, extending a trend … Continue reading Fed’s favored inflation indicator shows price increases remained low in July
Inflation just hit a key milestone. Here’s what that means for your bank account
August 14, 2024 Inflation just hit a key milestone. Here’s what that means for your bank account Don’t expect sky-high grocery prices to come down—but the news could signal financial relief for consumers in other ways. BY Anna-Louise Jackson It’s not just the temperatures that are starting to cool—after about two years of red-hot price … Continue reading Inflation just hit a key milestone. Here’s what that means for your bank account
Inflation cools for the fourth straight month, paving the way for interest rate cuts
July 11, 2024 Inflation cools for the fourth straight month, paving the way for interest rate cuts The latest inflation readings will likely help convince the Fed’s policymakers that inflation is returning to its 2% target. BY Associated Press Inflation in the United States cooled in June for a third straight month, a sign that the … Continue reading Inflation cools for the fourth straight month, paving the way for interest rate cuts
Will inflation meet the 2% target? The Fed needs more time to figure it out
May 13, 2024 Will inflation meet the 2% target? The Fed needs more time to figure it out Jerome Powell said that the Fed was not yet confident that inflation was returning to its 2% target. BY Associated Press The sharp interest rate hikes of the past two years will likely take longer than previously expected … Continue reading Will inflation meet the 2% target? The Fed needs more time to figure it out
Did the Inflation Reduction Act actually help lower inflation?
By Talib Visram As the price of eggs, dairy, and gas shot up in 2022, Congress passed the Inflation Reduction Act in August 2022. With the backdrop of the highest inflation levels in four decades, the bill’s name appeared to describe pretty succinctly what it set out to do. But it’s widely accepted that … Continue reading Did the Inflation Reduction Act actually help lower inflation?
What inflation’s cultural impact means for marketing
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. Kim Davis on May 26, 2023 When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, … Continue reading What inflation’s cultural impact means for marketing
Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards by Laurie Sullivan @lauriesullivan, April 11, 2023 Cash-back apps make it easy for shoppers to earn rewards and for retailers to build relationships. Rakuten, which partners with thousands of stores, makes it free to join the program. Consumers can make an eligible purchase with the … Continue reading Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards