Economic Data Predicts Uneven Growth by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2024 Consumer retail interest has begun to “sputter” despite an increase of activity, according to economic index data released Tuesday from Zeta Global. The Zeta Economic Index (ZEI), powered by generative AI (GAI), debuted in June. On Tuesday the company released July’s numbers. … Continue reading Economic Data Predicts Uneven Growth
August 05, 2024 Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars The potential purchase would give Kellanova a valuation close to $30 billion, making it one of the biggest-ever deals in the snacking industry. BY Grace Snelling One of the biggest deals in the history of the … Continue reading Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars
Economic Impact On Performance by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2023 A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches for years, but all that could be over. Americans cut retail spending in October for the first time since March as interest rates reached a 22-year high. Retail sales fell 0.1% in October … Continue reading Economic Impact On Performance
Advertisers Losing $6.6B To Bid Shading by Laurie Sullivan @lauriesullivan, August 10, 2023 Bid shading, an optimization practice used in programmatic advertising, will likely lead to $6.6 billion in wasted advertising spend annually, mainly because the practice is not well understood by most digital media buyers, according to a recent survey. The research — commissioned … Continue reading Advertisers Losing $6.6B To Bid Shading
Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv. Chris Wood on August 8, 2023 Media buyers don’t know much about bid shading and it’s costing them $ 6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. … Continue reading Bid shading costing advertisers $6.6 billion yearly
By KC Ifeanyi December 22, 2022 It’s been another destabilizing year across the board. But the creator economy has surprisingly held strong, even with a looming recession, increasing pressure from lawmakers to ban TikTok in the U.S., and Elon Musk being Elon Musk at Twitter. According to Influencer Marketing Hub, the creator economy is … Continue reading The top 4 creator economy trends to watch in 2023
