Category Archives: Economy

The New API Economy: 3 Keys to Thriving in It

Ari Rabban — February 28, 2017 Follow @arabban— February 28, 2017 Technology is evolving at a breakneck pace these days, and established companies across the spectrum are struggling to keep up. Just trying to integrate old systems with new processes is costing businesses upward of $ 590 billion per year. But where larger companies have … Continue reading The New API Economy: 3 Keys to Thriving in It →

Back to the future with the Engagement Economy

Economy

Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. Chandar Pattabhiram on February 2, 2017 Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world … Continue reading Back to the future with the Engagement Economy →

Skeptical of GDN? 4 Tips That Will Change Your Mind

Economy

Kelley Schultz — December 23, 2016 — December 23, 2016 The Google Display Network, also know as GDN, reaches 90% of internet users worldwide, appearing on over two million websites and in over 650,000 apps. For a digital advertiser, GDN is one of the most efficient ways to expand your presence into the display ecosystem. … Continue reading Skeptical of GDN? 4 Tips That Will Change Your Mind →

No Matter How Bad It Gets, Don’t You Believe It

Economy

Fabrizio Moreira — November 28, 2016 Follow @FabrizioMoreira— November 28, 2016 The late, great Ray Bradbury quipped while speaking at a Brigham Young University forum in the 1980s, “I haven’t watched the news in years. If it gets bad enough they’ll tell me.” Bradbury was an incurable optimist. Looking at the news many believe the … Continue reading No Matter How Bad It Gets, Don’t You Believe It →

E Trade Adaptive Portfolio Review – A Millennial Tale

Economy

by Carlos SeraAugust 27, 2016 “How Investment Advisors Hurt Millennials and How Millennials Hurt Themselves” As the father of four Millennials, I am angry at the blatant disregard Investment Advisors show towards Millennials. The most egregious disregard is the recent advent of automated investing as a way of catering to the investment wants, not needs, … Continue reading E Trade Adaptive Portfolio Review – A Millennial Tale →

9 Things Modern Economic Development Organization Websites Need To Be Successful

Economy

by Rick Whittington Follow @rickwhittingtonAugust 8, 2016 Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list from 2015 and there’s at least one economic development website that’s not even mobile … Continue reading 9 Things Modern Economic Development Organization Websites Need To Be Successful →

3 Questions You Must Answer to Survive the Attention Economy

Economy

Bob HutchinsOctober 13, 2015 Never in all of human history have we had so many tools for communication. There’s just one little problem: Who cares? Not about the tools, but the message. Who cares? Whether you’re a long-time social media user or new to the game, you’ve probably noticed that getting people to listen and … Continue reading 3 Questions You Must Answer to Survive the Attention Economy →

The On-Demand Economy: Not As Easy as it Looks

Economy

Sean BehrOctober 4, 2015 Launching an on-demand service is as easy as pie. That’s why apps to simplify every conceivable chore – from food delivery and dog walking, to housecleaning, laundry, and transport – are flooding the market, right? Well, yes, it’s never been easier to build a mobile app for an on-demand service. But … Continue reading The On-Demand Economy: Not As Easy as it Looks →

The Mobile Internet Economy

Economy

Andre W. KleinJuly 7, 2015 Mobile phones comprise an important element of our each day living. We can hardly conceive it devoid of these gadgets; and if they’re smartphones, even less so. The striking surge of this sort of handsets is revealed both in world-wide statistics together with in those referenced towards America. Inside the … Continue reading The Mobile Internet Economy →