Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness. Greg Krehbiel on June 5, 2023 Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through … Continue reading How to foster effective collaboration between marketing and IT
Category Archives: Effective Business Planning
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from “MarTech’s agile marketing for teams” e-book shows. Stacey Ackerman on November 19, 2021 The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download … Continue reading Effective planning is essential in agile marketing
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