Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. Brian McKenna on October 16, 2024 When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation … Continue reading 7 creative email automations for non-ecommerce brands
2023 Is The Year To Finally Commit To Email Automation by Brian McKenna , March 16, 2023 As companies warily eye their budgets and marketing mix in 2023, brands are mistakenly undervaluing email because they send individual campaign emails to their entire database, instead of using automation or flow emails. The latter demonstrate higher open … Continue reading 2023 Is The Year To Finally Commit To Email Automation
Your marketing automations must build in exclusions for people who don’t receive a follow-up message. Ryan Phelan on July 20, 2022 Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews, scrutinized listings and picked … Continue reading 3 ways to avoid email automation breakdowns
With so many customer touchpoints, email marketers need automated solutions to meet their needs. Corey Patterson on April 26, 2022 “The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out … Continue reading How to drive email innovation with programmatic coverage
Justin Wong November 21, 2021 So you went through the trouble of building up an extensive email list; now what? Are you utilizing your email contact list to its full potential? Many people spend months, even years on campaigns that build up an email list, but end up with a huge contact list that they … Continue reading How to Rock Email Automation
Karolis Civinskas August 11, 2021 Email can be a big part of your eCommerce success. It might be already. But it can be an even bigger part if you get more emails opened and clicked. To achieve that, you’d have to follow the latest email deliverability practices. They’re really simple, plus they can make your … Continue reading The 2021 Email Deliverability Guide for eCommerce Businesses
Alejandra Zilak July 21, 2021 If you own a business, you’re well aware of the value of having a good email list. It lets you connect with potential and existing customers, and it can help you drive a significant amount of traffic to your website. It also allows you to market to individuals who have … Continue reading 10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data
Alexandra Marin — December 27, 2019 We’ve all been there – a recent purchase arrived late, you got something completely different than what you ordered, or it came damaged. You’re not happy, and rightly so – you just spent some hard-earned cash on that new product. Time to go to the computer, write a frustration-fueled … Continue reading How Your Autoresponder Emails Can Make or Break Your Support Efforts
Daniel Ndukwu — October 18, 2019 Follow @daniel_ndukwu When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it long enough, you’ll realize email blasts and one size … Continue reading 4 Advanced Email Marketing Automations and Tactics you Should Use
Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both)
