Aastha Sirohi — April 17, 2019 — April 17, 2019 You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand … Continue reading Email Copywriting 101: A Helpful Guide
Jaime Nacach — August 14, 2018 Follow @bloominari — August 14, 2018 Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you … Continue reading 10 Steps to Build Your First Email Marketing Automation Drip Campaign
Shannon Delmarle — July 6, 2018 — July 6, 2018 ribkhan / Pixabay Imagine that it’s a Monday morning brainstorming meeting with your marketing team, sales team, and CEO. Your CEO is frustrated that there weren’t enough attendees at the last conference they organized. Those that did attend did not have any appropriate follow-up communication … Continue reading Must-Have Automated Emails for Your Event
VerticalResponse — June 25, 2018 Follow @VR4SmallBiz — June 25, 2018 Tumisu / Pixabay Email Automation helps service-based business owners like you connect with your customers and drive results in a timely, personalized, relevant way. You set up a series of timed emails that are automatically delivered based on predefined triggers, such as whether or … Continue reading Why Smart Service Businesses Use Email Automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation
Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand
Kasia Kowalska — April 4, 2018 — April 4, 2018 Cold email rejection is never fun. You take the time to research your prospect, you know your product can help them, you carefully tailor your opening email to speak to them personally, and you hit the ‘Send’ button with excitement. You just know they’re going … Continue reading “Stop Emailing Me!” – How to Deal With Cold Email Rejection
Datacrushers Debuts Email Automation Tool by Ray Schultz , February 14, 2018 Datacrushers, the provider of an AI- and machine learning-driven revenue recovery platform, has launched an email marketing automation suite for online retailers. The service is designed to help clients combine all their ecommerce marketing and revenue discovery features in one platform, states James … Continue reading Datacrushers Debuts Email Automation Tool
How do you ensure your emails are reaching your recipients’ inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Scott Heimes on October 5, 2017 When it comes to email marketing, there is a critical question email senders concern themselves with: Did the … Continue reading The ABCs of improving email deliverability
If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program. Ryan Phelan on August 28, 2017 Only 33 percent of marketers who use automated programs rate their efforts as “very … Continue reading Get into the email automation game
