Kevin George — March 9, 2017 Follow @imkevin_monk— March 9, 2017 Designing an email is not all about making it fancy. Good email designs have looks that kill and at the same time are simple, practical, and fulfil the purpose of the campaign in the most efficient way. These are the email designs that make … Continue reading What Makes Flat Design Work in Emails?
Category Archives: Email Automation
The Email Edge: Content And Email
The Email Edge: Content And Email by Ray Schultz, Columnist, February 14, 2017 Here’s yet another study showing that content drives brand. Of the 300 firms polled by Clutch, 79% do it to improve brand visibility. And they’re active at it: 35% of the enterprise marketers create content, as do 42% of the B2B firms … Continue reading The Email Edge: Content And Email
How the Finance Industry Uses Email Automation
by Kristen Dunleavy Follow @KristenWritesItOctober 9, 2016 No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why … Continue reading How the Finance Industry Uses Email Automation