Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP. Brian McKenna on July 3, 2024 I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very … Continue reading 4 ways to increase email engagement with your current ESP
They aren’t the same, and if you get it wrong, you’ll leave money on the table. Kath Pay on August 5, 2022 What’s the one thing you would do to make more money from your email program? Your first thought might be to add an automation platform, invest in new email designs, maybe even switch … Continue reading Does your email copy persuade or sell?
Mary Dolan September 7, 2021 How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users … Continue reading Spinning the Globe: Email Engagement Habits Around the Globe [Infographic]
Paula Chiocchi June 10, 2021 Email and direct mail. These two have been battling it out for years. There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still check their mail … Continue reading Email vs. Direct Mail: The Contest of Cost & Conversions
Jared Atchison October 2, 2020 Do you want to see more people engaging with your emails? Business owners and marketing teams spend their time fine-tuning their strategy for more engagement, which translates to additional sales and website traffic. But getting users to engage with your emails is far from easy. Once you build a lead … Continue reading 4 Clever Ways to Get More Email Engagement
