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From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: ‘The Email Test That Goes Wrong’
In the coming months, your emails will be competing against political campaigns and your competitors for consumers’ attention. Ryan Phelan on August 14, 2024 I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, … Continue reading How to gear up email for a strong finish to 2024
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. Kath Pay on June 6, 2024 We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do … Continue reading Optimizing your email program: Finding sweet spots and tipping points
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Kath Pay on April 4, 2024 Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the … Continue reading Email excellence: The top 10 traits of highly effective email marketers
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. Ryan Phelan on March 25, 2024 Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, … Continue reading 3 keys for better email engagement in Gmail
Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. Greg Krehbiel on August 3, 2023 Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of … Continue reading Unlocking the true value of a new email address
Marketers can improve email engagement by implementing live, interactive elements. Corey Patterson on December 16, 2021 Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear … Continue reading 3 ways marketers can increase email engagement
Plus the value of data, what DAMs can do for you, and the CDP marketplace. Chris Wood on October 20, 2021 Getting value from your data requires testing Data isn’t free. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it … Continue reading Old school email can still deliver
Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them
Email Collection Forms Improve Performance Of Online Videos by Laurie Sullivan @lauriesullivan, April 7, 2021 Consumers are more willing to give their email address to businesses when engaging with video content, according to data released Wednesday. Wistia, a hosting platform focused on video and podcasting, published a report Wednesday analyzing video marketing trends. It also examines how the … Continue reading Email Collection Forms Improve Performance Of Online Videos
