How can you craft an email to sell 4th of July goods that doesn’t land like a dud? MarTechBot has the answer. MarTechBot on June 3, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading 4th of July email marketing: Best of the MarTechBot
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing. Mike Pastore on April 30, 2024 Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data … Continue reading Modern email marketing: Data privacy, bulk email restrictions and more
April 18, 2024 Celebrating the best in email marketing The Forward Awards recognize cutting-edge email marketing campaigns from around the world. How does your organization stack up? BY FastCo Works Inboxes can be crowded, chaotic spaces, full of voices competing to get your attention. The best email marketing cuts through the noise to reach consumers in … Continue reading Celebrating the best in email marketing
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. Ali Schwanke on April 8, 2024 Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case … Continue reading 6 ways email marketing can elevate customer engagement and loyalty
Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. Margaret Lee on December 27, 2023 Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and … Continue reading Email marketing 101: The five basics
A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off. Ryan Phelan on June 13, 2023 If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the … Continue reading Email marketers: What’s on your vacation to-do list?
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples)
Email Design Tips to Boost Your Open Rates Rochelle Williams / 14 Mar 2022 Do you want to optimize your email campaign for click-throughs, opens, and conversions? If so, you’ll need to know how to design emails. The following infographic will share seven tips that will give you everything you need to know about … Continue reading Email Design Tips to Boost Your Open Rates
Alejandra Zilak January 18, 2022 Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. … Continue reading What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)
