AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. Kath Pay on December 5, 2023 A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate … Continue reading AI-powered cold email: A nightmare in the making?
Category Archives: Email Marketing Automation
6 must-have, underused email marketing automations
Learn the potential business impact and benefits of implementing these six email automation workflows. Summer Deeb on May 8, 2023 Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the … Continue reading 6 must-have, underused email marketing automations
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe. Kim Davis on December 22, 2021 “2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions … Continue reading Email marketing will be a success story in 2022
How to Send an Email Blast
Lyudmila Kovalenko August 24, 2021 Wondering how to send an email blast? Need to know what an email blast is? Trying to figure out how to create an email blast? If you want to make the most of email blast marketing, you’re in the right place! Mail blasting is a proven way to get your … Continue reading How to Send an Email Blast
AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing
Geraldine Convento June 3, 2021 Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in … Continue reading AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing
5 Ways to Help Your Small Business Succeed in 2021
Angela Hausman, PhD March 17, 2021 It’s no secret that many small businesses struggled throughout the majority of 2020, some more than others. As we leave 2020 behind, small businesses need to look forward and begin planning ways to make 2021 more successful than its predecessor. Embracing new trends such as remote work or putting … Continue reading 5 Ways to Help Your Small Business Succeed in 2021
How to Improve Client Engagement With Email Marketing Automation
Sam O’Brien October 10, 2020 Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods and services, their … Continue reading How to Improve Client Engagement With Email Marketing Automation
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