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Category Archives: Email Marketing Mistakes

3 ways email marketers should actually use AI

Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Brian McKenna on November 1, 2023 I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: … Continue reading 3 ways email marketers should actually use AI

Email marketing is dying: 3 actions to help it survive (and thrive)

Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive)

8 major email marketing mistakes and how to avoid them

Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them

Top 9 Email Mistakes Marketers Make During the Holiday Season

Andriy Zapisotskyi December 8, 2021 The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. In this splash combination of … Continue reading Top 9 Email Mistakes Marketers Make During the Holiday Season

5 Things Every Business Needs to Know about Disposable Email Domains

Alexandre François July 26, 2021 There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. While that poses a bright future for email marketing, you need to note that the numbers may include all kinds of users, including disposable email address users. What many business … Continue reading 5 Things Every Business Needs to Know about Disposable Email Domains