Aabhas Vijay June 1, 2021 We are flushed with emails every day & night, it’s more than ever now and it is just the beginning. You got transactional emails, promotional emails, educational emails, and the list is never-ending. Since I have been in the center of the email marketing universe I totally understand that it … Continue reading The Hidden Cost of Email Fatigue and How to Fix It
Chanakya Kyatham May 21, 2021 Preparing and sending cold recruitment emails is the first step of any recruitment campaign. Recruiters spend years of their lives searching for the amazing cold recruiting email template that wins candidates. Being a recruiter, it may be your die-hard wish to get that desired candidate. But here’s the bad news, … Continue reading How to Create Amazing Recruiting Email Templates that Win Candidates
Tabitha Jean Naylor May 6, 2021 Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach. Nevertheless, that’s only true … Continue reading The 5 Biggest Email Marketing Mistakes That Are Costing You
Angela Ash April 29, 2021 When the pandemic struck, many email marketers found themselves with challenges, for obvious reasons. With so many people ditching all shopping for bare necessities, numerous brands found it difficult to market their non-essential products. Various surveys show that many email marketers have been sending fewer emails than they used to, … Continue reading 3 Reasons Your Email Marketing Campaign Isn’t Working
Syed Balkhi February 18, 2021 If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business. Globally, … Continue reading 4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)
Chris Christoff August 11, 2020 As digital marketers, we all know the power of a solid email list. It is one of the most direct and effective ways of communicating with your leads and turning them into long time customers. When you send an email newsletter, it lands directly into the inbox of the receiver. … Continue reading 5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)
Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?
Natalie Boyd — February 20, 2020 Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. It would … Continue reading How to Improve Email Deliverability
Dori-Jo Bonner — November 26, 2019 As we charge full steam ahead into the last few weeks of 2019, we cannot help but notice all the festive colors and lights that are beginning to line the streets and shopping malls. Our email marketing schedules are laden with festive emails and Christmas specials, but this year, … Continue reading Why Are Emails Moving Over to the Dark Side?
Jessica Mehring — October 22, 2019 Follow @horizonpeak Delete. Delete. Delete. While I was on maternity leave earlier this year, I found myself sitting on the couch with a cranky newborn, scrolling through the email app on my phone, and deleting marketing emails with abandon — several times a day. I was ruthless. If the … Continue reading Why I Deleted Your Marketing Email
