Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 punttim / Pixabay It’s a common scenario: you spend a couple hours constructing a cold email, making sure to include some persuasive details and a call to action that’s practically irresistible. But days go by and you’re finally forced to conclude that … Continue reading Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame
Julie Chomiak — July 10, 2017 — July 10, 2017 naturalpastels / Pixabay As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to purchase a list of … Continue reading Email Lists: Why Organic Lists Are Better Than Purchased Lists
Rupert Adam — June 13, 2017 Follow @emailcenter— June 13, 2017 How do you know when your email marketing is failing? Perhaps you don’t realise until it’s too late and rectifying it takes time to build up a pool of fresh non-fatigued customers. Here are some checks we suggest you make to ensure you are … Continue reading Signs Your Email Marketing Is In Crisis
VerticalResponse — May 27, 2017 Follow @VR4SmallBiz— May 27, 2017 Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out … Continue reading Oops! What to Do When Email Mistakes Happen
The Bottom 90: Best And Worst Email Practices From Dotmailer by Ray Schultz , Columnist, May 2, 2017 All praise is due to Best Buy, J. Crew and other brands that made into dotmailer’s top ten email matchup, “Hitting The Mark.” But what about the other 90 retailers? What did they do wrong? Plenty, as … Continue reading The Bottom 90: Best And Worst Email Practices From Dotmailer
Hana LaRock — April 17, 2017 — April 17, 2017 Email marketing is still a great way to bring in leads and keep your customers on board. Though there certainly are other ways to reach out to your customers, such as content creation or social media, there’s no question that people still spend a lot … Continue reading Do Your Emails Fall Under One of These 4 Categories?
Heather R. Morgan — April 7, 2017 Follow @HeatherReyhan— April 7, 2017 Contrary to what you might expect, sales emails should not be all about you and your company. Instead, you should put your prospective customers front-and-center when you plan a new campaign: What do they care about? What are their problems, and how can … Continue reading Narcissism: The Biggest Reason Your Sales Emails Fail
Kristen Dunleavy — March 10, 2017 Follow @KristenWritesIt— March 10, 2017 Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you … Continue reading 9 Easy-to-Avoid Email Marketing Mistakes
Heather R. Morgan — March 2, 2017 Follow @HeatherReyhan— March 2, 2017 There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with the intention of starting some kind of conversation for sales … Continue reading What Most Marketers Get Wrong About Sales Emails
Dave Sutton — February 28, 2017 — February 28, 2017 Contrary to what you may hear from some marketing pundits, email marketing has been more effective than it has ever been. Email marketing spend continues to grow, and is expected to exceed $ 2.5 billion in 2017, with more than 294 billion emails sent daily. … Continue reading 1 Avoidable Email Marketing Mistake that Everyone Makes
