Kenny Silva — February 23, 2017 — February 23, 2017 What do information overload, brain freeze, and hangovers have in common? Each one is an example of what happens when you get too much of a good thing. Whether we’ve swamped ourselves with news stories from Twitter, overindulged with a tub of Phish Food, or … Continue reading The Surprising Truth About Sending Too Many Emails
Kaitlyn Hammond — February 10, 2017 — February 10, 2017 When operating a small business, how do you increase brand exposure to try and compete with the bigger, better-known companies? While large corporations and established business can have multi-million dollar advertising budgets, many small business owners cannot afford to spend 1 percent of that. However, … Continue reading Is Email Marketing the Right Business Solution for You?
Amanda Clark — February 10, 2017 Follow @GrammarChicInc— February 10, 2017 Email marketing is potentially quite rewarding, an effective way to stay in contact with clients and with leads. As with anything, though, it takes some strategy and foresight if you want to steer clear of major obstacles—and as far as email marketing goes, the … Continue reading How to Keep Your Emails Out of the Spam Folder
Justin Wilson — January 24, 2017 Follow @Jus_Wilson— January 24, 2017 If you work in digital marketing, you will spend a lot of time nurturing your email list – encouraging people to share their email address and accept your communications is not easy. So imagine the frustration at not being able to get your communication … Continue reading 8 Ways to Avoid the Spam Folder
Brad Smith — January 24, 2017 Follow @bsmarketer— January 24, 2017 Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune … Continue reading 5 Subject Line Mistakes That Tank Your Open Rates
Austin Bliss — January 9, 2017 — January 9, 2017 Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics … Continue reading Spamtrap 101 – How Spamtraps Get On Your List (and How to Protect Yourself)
The most unforgivable email mistake if you want a response Written by Sarah Kessler, January 3, 2017 Making grammatical mistakes in your email subject lines correlates with fewer responses to your emails, suggests an analysis by the email management tool Boomerang. The company used an automated grammar-checking software to spot errors in 250,000 emails and … Continue reading Subject Line Mistakes See Engagement Levels Drop
Ashley Clark — December 19, 2016 — December 19, 2016 According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder. To deal with this loss of email … Continue reading Powerful Ways to Grow Your Email List
Hana LaRock — December 8, 2016 — December 8, 2016 Emails tend to increase a lot this season. With companies likes yours offering fantastic incentives for customers, it seems like our inboxes are about to explode with newsletters and additional emails. While we all enjoy getting some goodies from our favorite websites and businesses, most … Continue reading Here’s What You Shouldn’t Do With Your Email Marketing This December
Deena Anreise — November 22, 2016 Follow @Prialto— November 22, 2016 SAVE TIME BY HAVING A SOMEONE ELSE MANAGE YOUR EMAIL You know you want to, so… WHY DOES DELEGATING SEEM SO TERRIFYING? Outsourcing administrative tasks is a common challenge for most entrepreneurs and executives. “We want to do it ourselves. We want things to … Continue reading How to Overcome the Challenges of Outsourcing Your Email Management
