Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time. Chad White on July 12, 2016 “If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also the … Continue reading Redefining success: 3 dangers of email conversion inflation
by Jarrick Cooper July 11, 2016July 11, 2016 Are you thinking about purchasing an email list? I get it, your sales team is hungry for leads and you have to do what it takes to fill the funnel. This could potentially be a growth hack for your business, right? Well, that depends. Although it might … Continue reading Are Purchased Email Lists Too Dangerous to be Effective?
by Mike Parry July 3, 2016July 3, 2016 Anyone who has ever had to send an email marketing campaign will know “The Fear” – the sense of dread you get when you personally are about to hit the go button on an email that is going to be received by potentially thousands and thousands of … Continue reading How to Recover From an Email Disaster
by Reshu Rathi July 1, 2016 Follow @reshurathiJuly 1, 2016 Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large … Continue reading 6 Warning Signs Your Email Marketing Is Scaring Away Subscribers
by Young Entrepreneur Council June 24, 2016 Follow @YECJune 24, 2016 1. Broken Links or Formatting Issues First impressions are key, and if your new customer email has a formatting error or broken link you can likely say goodbye to their business. Quadruple check your email template to be certain information like names and phone … Continue reading 10 Biggest Email Marketing Turnoffs for New Customers
by Lauren Kincke May 24, 2016May 24, 2016 Standing up a Marketing Automation platform requires collaboration and decision making. Most of the decisions are large scale, like governance and system access levels; some of the decisions require collaboration with IT, like where you’ll host your landing pages or what email address you will send emails … Continue reading Just Say “No” to Noreply@
by Adam Frankel May 22, 2016 Follow @FrankelInteractMay 22, 2016 There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, An email marketer has two options; stop following them or ending up as a wishing they had. … Continue reading 5 Mistakes Every Email Marketer Needs to Avoid
by Alexa Lopresti May 20, 2016May 20, 2016 We’ve all been on the tail-end of an email marketing mistake. Perhaps you opened up an email to find it addressed to “First Name.” Or you read a cool offer, just to click on the link and it sends you somewhere completely unrelated. These mistakes can cost … Continue reading 5 Costly Email Marketing Mistakes to Avoid At All Costs
