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Category Archives: Email Marketing Optimization

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation

How email marketing is changing and what marketers should do about it

Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it

Email Marketing Localization: How to Optimize Your Global Email Strategy

Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy

4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization

Marika Zinca February 4, 2021 For most publishers, regardless of their industry, to say that 2020 has been a challenge is an understatement. However, since the onset of the pandemic, while so many channels have tumbled, email publishing has flourished. Email subscriptions have soared, as due to COVID-19 restrictions people are spending more time at … Continue reading 4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization

Email Design 101: Best Practices for Email Marketing Design

Suzanne Wentley January 7, 2021 Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats. … Continue reading Email Design 101: Best Practices for Email Marketing Design

7 Email Marketing Best Practices That Will Increase Your ROI

Brandon Purdum — June 3, 2020 As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects at a critical point in the buyer’s journey. A few email marketing best practices can help not only improve that interaction, but propel your email marketing performance and ROI … Continue reading 7 Email Marketing Best Practices That Will Increase Your ROI