Amanda Clark — August 31, 2018 Follow @GrammarChicInc — August 31, 2018 slightly_different / Pixabay The primary focus of many people when applying for a job is their resume. This is where the majority of their effort goes, and they often forget about the cover letter, or quickly scrape something together at the last minute. … Continue reading Upping Your Cover Letter Game
Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. Len Shneyder on August 14, 2018 To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes everything … Continue reading Unlocking the full potential of transactional emails
Email Drives Both Lead Generation And Nurturing: Study by Ray Schultz , August 13, 2018 Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and Nurturing Lead Survey, a study by Ascend2. Of the 229 marketers polled, 47% say email … Continue reading Email Drives Both Lead Generation And Nurturing: Study
Adam Oldfield — August 7, 2018 Follow @force24— August 7, 2018 It’s one of the most common ways for businesses to communicate with their customers and prospects, and GDPR won’t change that. But the popularity of email marketing doesn’t mean brands – large or small – get it right every time, if at all. Here, … Continue reading How Do I Make Email Marketing Work For My Business?
Syed Balkhi — July 17, 2018 Follow @SyedBalkhi — July 17, 2018 Take a look at your inbox. How many emails from companies are unread? Probably a lot. Many get deleted before you ever open them and others are left to sit untouched for months. Now think about what emails you do open and read. … Continue reading How to Craft Epic Emails that Break Through the Noise
Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Ryan Phelan on July 10, 2018 Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all … Continue reading Want real email results? Stop focusing on the open rate
Choncé Maddox — July 8, 2018 — July 8, 2018 rawpixel / Pixabay Small business owners have all types of marketing tools and tricks available at their fingertips. One of the smallest marketing tools you can add to your overall strategy is your email signature. I’m embarrassed to admit that for years I overlooked my … Continue reading How to Market Better With Your Email Signature
Neil Henry — June 26, 2018 Follow @neilhenrycm — June 26, 2018 As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and ROI is by … Continue reading The 16 Most Important Email Marketing Tips For Small Businesses
Kristen Herhold — June 22, 2018 Follow @kristenherhold — June 22, 2018 “Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of businesses use … Continue reading Email Marketing Is Alive And Well According To New Survey
Kasia Kowalska — June 12, 2018 — June 12, 2018 geralt / Pixabay What is an email subject line if not your email’s first impression when it lands in a prospect’s inbox? And emails are big business. Marketers sent over 838 billion emails in 2013 (that’s all the stars in the Milky Way times three). … Continue reading 6 Types of Email Subject Lines to Avoid (And What to Try Instead)
