Kristen Dunleavy — March 24, 2018 Follow @KristenWritesIt — March 24, 2018 OK, it’s the middle of March. We just got over creating messages for Valentine’s Day and St. Patrick’s Day. We’re doing our last-minute prep for April Fool’s Day. And then we’re right on to another biggie: Mother’s Day, right? Not so fast. Yes, … Continue reading 6 Obscure Spring Holidays to Advantage of in Your Email Marketing
Angela Hausman, PhD — March 5, 2018 Follow @MarketingLetter — March 5, 2018 Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing … Continue reading 5 Keys to Successful Email Marketing
Nick Leffler — March 3, 2018 Follow @exprance — March 3, 2018 What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to … Continue reading Plain Text Email vs. Visual Email. Which One Should You Be Using?
Kristen Dunleavy — March 2, 2018 Follow @KristenWritesIt — March 2, 2018 St. Patrick’s Day is always March 17, but this year that date falls on a Saturday – which no doubt puts a twinkle in the eyes of every pub owner and seller of cardboard shamrocks between here and the Blarney Stone. According to … Continue reading Go Green with These 4 St. Patrick’s Day Email Ideas
Brian Sutter — February 8, 2018 Follow @SmallBizBrian — February 8, 2018 Small business owners know the value of email marketing. 50% of them say they send marketing emails to their customers. That puts email in second place as the most popular small business marketing tactic. Only having a website is used more often. Email … Continue reading 5 Simple Ways to Send Better Emails
Anand Srinivasan — January 29, 2018 Follow @anand_sriniv — January 29, 2018 As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold … Continue reading 5 Best Cold Emailing Tools For Your Sales Outreach
Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked
Amanda Clark — January 22, 2018 Follow @GrammarChicInc — January 22, 2018 If you’re looking to send marketing emails that actually get read, there’s really nothing tricky about it; it’s simply a matter of providing your readers with a reason to open your message and see what you have to say. Of course, one tried … Continue reading Beyond Coupons: 8 Ways to Make Your Marketing Emails More Valuable
Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth Brent Sleeper on January 18, 2018 Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its … Continue reading 5 rules for writing effective onboarding emails
Mike Parry — January 8, 2018 — January 8, 2018 geralt / Pixabay Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look … Continue reading The Top 6 Features of Great Email in 2018
