Jason Yormark — October 25, 2017 Follow @jasonyormark— October 25, 2017 This graphic from the legendary Oatmeal was the inspiration for this blog post and could not be more on point. If you rely solely or heavily on reaching your online audiences through social media channels, you are at the mercy of their choices. Check … Continue reading Why Email Marketing Is The #1 Thing Businesses Should Prioritize
Category Archives: Email Marketing Tips
10 Dos and Don’ts of Alt-text in Emails
Kevin George — October 20, 2017 Follow @imkevin_monk — October 20, 2017 It is a huge disappointment for all email marketers how email clients always block the images by default. You put in all your ideas and hard work in ‘designing’ an email, and email clients just ruin it by suppressing that visual oomph. Many … Continue reading 10 Dos and Don’ts of Alt-text in Emails
What Michael Pollan Can Teach Us About Email Marketing
James Glover — October 16, 2017 Follow @coherentpath — October 16, 2017 Pexels / Pixabay “What’s for dinner?” It’s the simple question that begins American author Michael Pollan’s famed book, “The Omnivore’s Dilemma,” and a seemingly simple one at that. However, things get a bit more complicated when he starts to explore the relationship between … Continue reading What Michael Pollan Can Teach Us About Email Marketing
The Unintended Consequences of a Great Subject Line
Zach Heller — October 11, 2017 Follow @zheller — October 11, 2017 3dman_eu / Pixabay Great subject lines are a great problem to have. Problem? That’s right. Stick with me. There comes a time in every email marketer’s life when they craft what seems to be the perfect subject line. They sound out the email, … Continue reading The Unintended Consequences of a Great Subject Line
Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween
Kevin George — October 10, 2017 Follow @imkevin_monk — October 10, 2017 Halloween is about attending Halloween costume parties, carving pumpkins, trick-or-treating, and playing pranks and divination games. In the eyes of a marketer, this the beginning of one of the biggest shopping times of the year. This time is a great opportunity for email … Continue reading Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween
5 Key Things to Know About Email Marketing for Ecommerce
Michael Ugino — September 28, 2017 — September 28, 2017 Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you … Continue reading 5 Key Things to Know About Email Marketing for Ecommerce
Do You Know the Newsjacking Trick for Getting Your Emails Opened?
Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?
Even for email, experience is everything
While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can’t afford to ignore the experience their subscribers are getting. Jose Cebrian on September 25, 2017 I attended an event for email marketers earlier this month, and it made me… think. In the context of email, I am often focused on … Continue reading Even for email, experience is everything
Email Design Tips: How to Use Color to Drive Subscriber Behavior
Kristen Dunleavy — September 25, 2017 Follow @KristenWritesIt — September 25, 2017 stux / Pixabay Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that … Continue reading Email Design Tips: How to Use Color to Drive Subscriber Behavior
Calling All Email Marketers: Here’s Everything You Need to Know About GDPR
Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR
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