Kevin George — June 7, 2017 Follow @imkevin_monk— June 7, 2017 geralt / Pixabay Email Marketing still remains one of the most popular ways to reach a large set of audience. And a successful email marketing campaign is a result of equal roles played by in-depth conceptualization, strong copywriting and world-class design. Have you ever … Continue reading 7 Email Design Myths that Hinder the Success of your Campaigns
How can you grow your email list — without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase your email subscriber base. Scott Heimes on June 6, 2017 Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many … Continue reading How to grow your email marketing list without resorting to shortcuts
Kevin George — May 27, 2017 Follow @imkevin_monk— May 27, 2017 Nowadays, brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing their offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. GIFs may … Continue reading Are You Making the Right Choice of “RICH MEDIA” In Your Emails?
Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right. Mary Wallace on May 24, 2017 One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our … Continue reading 12 email marketing fundamentals to master
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience. Andrea Lehr on May 24, 2017 We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them … Continue reading Not getting what you want from your outreach emails? Follow these 10 steps.
Measuring Up: B2B Email And the Attribution Challenge by Ray Schultz , Columnist, May 12, 2017 B2B marketers don’t know how to count. That is, many can’t measure and attribute their results across channels. That’s the grim finding of the 2017 Marketing Measurement and Attribution from Demand Gen, sponsored by brightfunnel. Of 173 marketers surveyed, … Continue reading Measuring Up: B2B Email And the Attribution Challenge
Kevin George — May 9, 2017 Follow @imkevin_monk— May 9, 2017 We live in an era of high-speed digitization and are deluged by the humungous flow of information we encounter every day. With a smartphone in every hand, the situation is even worse. As an email marketer, you need to acquire the skill to STAND … Continue reading Minimalist Email Design – A Timeless Style You Must Embrace
Pawan Kumar — April 18, 2017 Follow @prepawan— April 18, 2017 Would you like to improve your email marketing? Are you up-to-date with best email marketing tactics? Want to know how the experts always win the marketing game? Email is the most cost-effective form of marketing channels. It’s not just another marketing tool. It’s absolutely … Continue reading 29 Exclusive Email Marketing Tips by Experts [Infographic]
Jonathan Chan — April 12, 2017 Follow @joncwrites— April 12, 2017 121. That’s the number of emails the average person receives per day, according to a study by the The Radicati Group. Does this mean that sending email marketing campaigns is futile? Is there simply too much clutter in the inbox for your company to … Continue reading Steal These 5 Subject Line Tips for Increasing Your Email Open Rates
In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives. Brian Massey on April 3, 2017 It’s rare to find an easy way to significantly increase your conversion rate with a simple … Continue reading Yes, I want to take care of your spam problem for you
