Mike Parry November 12, 2021 As a fresh media graduate looking to make a start in my career, I did not expect to join the email development industry. I was familiar with web development, but had little knowledge of how the email world worked. Joining this new and unfamiliar industry was a challenge, there was … Continue reading Tips From a Junior Email Developer
Category Archives: Email Marketing Tips
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” Chris Wood on September 17, 2021 Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails … Continue reading How testing can give your email marketing a conversions boost
10 Tips to Boost Your Email Open Rates
Rochelle Williams September 16, 2021 Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates are just at … Continue reading 10 Tips to Boost Your Email Open Rates
What Are the 7 Email Design Best Practices Marketers Should Follow
Yash Chawlani August 16, 2021 Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases. Email … Continue reading What Are the 7 Email Design Best Practices Marketers Should Follow
8 Retail Email Examples You Can Use to Increase Ecommerce Sales
John Bogna July 11, 2021 With so many retail businesses digitizing, email marketing is more important than ever. As of April 2021, ecommerce sales represent 15% of retail sales in North America, with solid digital marketing campaigns influencing roughly 60% of online retail purchases, according to a report by Absolunet. If you’re reading this, you … Continue reading 8 Retail Email Examples You Can Use to Increase Ecommerce Sales
A Guide to Creating a Confirmation Email
John Bogna June 27, 2021 Unless you’re in email marketing, chances are you don’t give much thought to confirmation emails. But you should. That little automatic email some might consider a throwaway can actually be leveraged into a powerful tool to bring in more customers. Read on to learn how you can create confirmation emails … Continue reading A Guide to Creating a Confirmation Email
Email Sign-Offs: 18+ Examples You Can Use to Leave a Lasting Impression
Enrique Ambrocio June 23, 2021 Email sign-offs may seem like a minor detail, but they are not! These last few words in your email can have a significant impact on how your recipient perceives your message. By taking adequate time crafting your email sign-off before you hit send, you can leave a more profound impression … Continue reading Email Sign-Offs: 18+ Examples You Can Use to Leave a Lasting Impression
4th of July Email Ideas for Your Business
River Cartie June 4, 2021 If you live in the USA, the 4th of July is Independence Day. If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign. With 4th … Continue reading 4th of July Email Ideas for Your Business
How to Build the Best Email List for 2021 (+ Tips and Examples)
Jennifer Brown May 13, 2021 Seventeen percent of Americans check their email before their feet hit the floor in the morning. Fifty five percent check email within an hour of waking (no judgement if your feet still haven’t hit the floor in that hour). Why is that important? Well, if you’re like most business owners, … Continue reading How to Build the Best Email List for 2021 (+ Tips and Examples)
How Great Design Can Kill an Email
Jessica Mehring May 10, 2021 Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing. After all, strong visual design can be captivating — and of course, who wouldn’t want their email to be captivating? But as … Continue reading How Great Design Can Kill an Email
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