Kevin George — September 6, 2019 Follow @imkevin_monk — September 6, 2019 Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA. The emphasis on electronic communication is partly because outbound marketing approach like cold calling is getting less effective. However, people are swamped everyday by an onslaught of unsolicited … Continue reading How to Create a Professional Email Template
Shmuel Herschberg — September 3, 2019 Follow @https://twitter.com/shmuelh — September 3, 2019 Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to … Continue reading 2 Email Marketing Hacks to Get Your Resend Campaigns Opened
Howard J. Sewell — August 22, 2019 Follow @hjsewell — August 22, 2019 Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016 on the desktop) but, in … Continue reading 5 Tips for More Effective Email Preview Text
Kevin George — August 22, 2019 Follow @imkevin_monk — August 22, 2019 If you are an email marketer, there is a good chance that you are already sending weekly or monthly newsletters to your subscribers. After all, it is the most popular format used by 83% companies. What is particularly bothersome is that far too … Continue reading 9 Types of Emails You Should Send to Your Subscribers and Customers
Kevin George — August 15, 2019 Follow @imkevin_monk — August 15, 2019 rawpixel / Pixabay When you design an email for the campaign you are planning, what is the first thought that comes to your mind? The message, the tone of the email or the email design are some of the first thoughts that you … Continue reading Email Header and Footer Design Tips to Swear By
VerticalResponse — August 11, 2019 Follow @VR4SmallBiz — August 11, 2019 Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to … Continue reading Tips For Effective Email Marketing CTAs
Stephanie Lee — August 7, 2019 — August 7, 2019 Ecommerce and social media have fundamentally changed the average customer journey. Purchasing power, user reviews, and information about products and services can all be accessed online. As a result, it’s getting harder and harder to reach prospective or even current customers with traditional marketing tactics. … Continue reading Guide to Email Marketing
Ashley Hill — July 7, 2019 — July 7, 2019 geralt / Pixabay Running a website, marketing your company, and managing a business are not small tasks, and if you’re doing more than one of these at a time, or actually doing it all yourself, it can seem like you are working two (or … Continue reading Building an Evergreen Email Series
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry. Ryan Phelan on July 3, 2019 I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to … Continue reading Don’t be too quick to dismiss established best practices for email
Stella Lincoln — June 26, 2019 — June 26, 2019 To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person at the right time. It is not activated all the time, but whenever a particular event occurs, or your website … Continue reading How Email Triggers Can Generate More Sales
