Sure, it’s the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. Henry Powderly on March 8, 2019 Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up … Continue reading Here’s what email marketers can learn from Morning Brew’s expansion
Jared Atchison — February 28, 2019 — February 28, 2019 When someone hands over their email address in exchange to receive information from you, your job is hardly done. Of course it’s important that they opt-in to your offer, but you have to make sure to follow up afterwards to keep in touch, and the … Continue reading 3 Tips to Create a Welcome Email That Converts
Kevin George — February 15, 2019 Follow @imkevin_monk — February 15, 2019 Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, your email marketing campaigns ought to get stale and as a result, your email ROI gets hampered. … Continue reading How To Double Your Business ROI with Email Campaign Management
Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey
Kevin George — February 6, 2019 Follow @imkevin_monk — February 6, 2019 ribkhan / Pixabay With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges associated with it have increased too. Every marketer … Continue reading How to Plan Your Email Marketing When You Have Tight Deadlines
Rules Of Engagement: The Big Hole In Email Deliverability by Ray Schultz , Columnist, Yesterday Good email deliverability starts with the ability to grasp a simple truth: That inbox services are watching what you do. Yet many marketers fail to realize this, according to The State of Email Engagement, a study released on Tuesday by … Continue reading Rules Of Engagement: The Big Hole In Email Deliverability
Kevin George — January 27, 2019 Follow @imkevin_monk — January 27, 2019 Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it usually relies on how enticing the headline is. Same applies to subject lines. The more engaging your subject … Continue reading Email Subject Line Trends To Pay Attention To in 2019
Ross Sibbald — January 25, 2019 Follow @https://www.twitter.com/rosssibbald — January 25, 2019 The year 2020 is just around the corner and before you know it, it will be here! It is a date of almost legendary proportions and for many years it has been a landmark date in terms of strategy planning for many blue … Continue reading Stop Just Reading About Email Marketing Trends and Start Implementing Them
VerticalResponse — January 22, 2019 Follow @VR4SmallBiz — January 22, 2019 200degrees / Pixabay You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know … Continue reading Measure Your Email Marketing Success With KPIs
Kevin George — January 18, 2019 Follow @imkevin_monk — January 18, 2019 niekverlaan / Pixabay Email marketing when well-executed can bring in a huge revenue for your business. Whether you want to build brand reputation, yield new customers and retain the old ones or drive evangelists who look forward to hearing from you, a thoughtfully … Continue reading How to Stop Losing Out on the Email Marketing Budget
