Miranda Marquit — June 1, 2018 — June 1, 2018 ribkhan / Pixabay If you’re anything like me, your email inbox tends to be full of things you don’t want to deal with. However, keeping that email inbox under control is essential. Otherwise, you could find yourself struggling and spending more time than planned to … Continue reading 3 Strategies for Keeping Your Email Inbox Under Control
Kristen Dunleavy — June 1, 2018 Follow @KristenWritesIt — June 1, 2018 Even veteran email marketers probably feel some trepidation when they finally send the message they worked so hard to perfect. While a mistake in a single email is not likely to doom your campaign, it’s natural to worry that you might have missed … Continue reading 8 Questions to Ask Yourself Before You Hit Send
Kristen Dunleavy — May 26, 2018 Follow @KristenWritesIt — May 26, 2018 In 1989, Stephen Covey created a sensation with the publication of “7 Habits of Highly Effective People” – a bestseller that sold 25 million copies. The principles he espoused nearly 30 years ago continue to guide millions of people worldwide. Although “7 Habits” … Continue reading 9 Habits of Successful Email Marketers
Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
James Glover — May 24, 2018 Follow @coherentpath — May 24, 2018 Email marketing is hard. It can become even harder when retailers have little or no insight into what their competitors are doing to stand out among a sea of emails in consumers’ inboxes. While brand marketers are no stranger to new and shiny … Continue reading How Top Retailers Miss the Mark with Email Marketing [Infographic]
Maren Hogan — May 23, 2018 Follow @marenhogan— May 23, 2018 Jennifer was a rising star in her department. She was an eager and effective worker, going from intern to coordinator in a matter of just 18 months. With her new position came the opportunity to work from home a couple of days a week. … Continue reading Telecommuting Tips for When WFH Become WTF
Emily Wiseheart — May 17, 2018 — May 17, 2018 It’s no secret that small businesses rely on email marketing to communicate with customers. But what if you are a seasonal business? Does email marketing have the same results? Are there differences in best practices? Do seasonal businesses need to be sending emails all year … Continue reading 3 Common Mistakes Seasonal Businesses Make with Email Marketing
Brian Basilico — May 16, 2018 Follow @bbasilico — May 16, 2018 Let me ask you a question. “What do you stand for and who would sit for it?” Let me explain a little bit. Last week I was speaking at a conference. Now as a speaker, if it’s my conference, it’s my job to … Continue reading What Do You Stand For And Who Will Sit For You?
VerticalResponse — April 24, 2018 Follow @VR4SmallBiz — April 24, 2018 geralt / Pixabay With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage … Continue reading How to Use Email Marketing to Adapt to Facebook’s New Algorithm
Kevin George — April 23, 2018 Follow @imkevin_monk — April 23, 2018 As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, … Continue reading How to Make Your Emails More Relevant and Effective
