Digital Doings: Email Ranks Third In Investment, Study Shows by Ray Schultz , Columnist, July 18, 2018 Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study … Continue reading Digital Doings: Email Ranks Third In Investment, Study Shows
Category Archives: Email Marketing
The spirit vs. the letter of the email law & the bits in between
There are things we all ‘know’ that aren’t actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations. Len Shneyder on July 13, 2018 Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell me if the … Continue reading The spirit vs. the letter of the email law & the bits in between
How to Provide and Get Value Through Email Marketing All Year Long
Ben Duchesney — June 15, 2018 — June 15, 2018 The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get … Continue reading How to Provide and Get Value Through Email Marketing All Year Long
8 Ways to Write Engaging Email Marketing Copy
Kristen Dunleavy — June 8, 2018 Follow @KristenWritesIt — June 8, 2018 Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forward to several hours of savoring your wit … Continue reading 8 Ways to Write Engaging Email Marketing Copy
Send Marketing Emails That Make People Smile
John W Hayes — June 7, 2018 Follow @john_w_hayes — June 7, 2018 The world of marketing is a funny old game. On the one hand, it’s portrayed as a glamorous industry full of creative and smart individuals who work as hard as they play. I mean seriously, who wouldn’t want to be a marketer? … Continue reading Send Marketing Emails That Make People Smile
3 Strategies for Keeping Your Email Inbox Under Control
Miranda Marquit — June 1, 2018 — June 1, 2018 ribkhan / Pixabay If you’re anything like me, your email inbox tends to be full of things you don’t want to deal with. However, keeping that email inbox under control is essential. Otherwise, you could find yourself struggling and spending more time than planned to … Continue reading 3 Strategies for Keeping Your Email Inbox Under Control
8 Questions to Ask Yourself Before You Hit Send
Kristen Dunleavy — June 1, 2018 Follow @KristenWritesIt — June 1, 2018 Even veteran email marketers probably feel some trepidation when they finally send the message they worked so hard to perfect. While a mistake in a single email is not likely to doom your campaign, it’s natural to worry that you might have missed … Continue reading 8 Questions to Ask Yourself Before You Hit Send
9 Habits of Successful Email Marketers
Kristen Dunleavy — May 26, 2018 Follow @KristenWritesIt — May 26, 2018 In 1989, Stephen Covey created a sensation with the publication of “7 Habits of Highly Effective People” – a bestseller that sold 25 million copies. The principles he espoused nearly 30 years ago continue to guide millions of people worldwide. Although “7 Habits” … Continue reading 9 Habits of Successful Email Marketers
It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
How Top Retailers Miss the Mark with Email Marketing [Infographic]
James Glover — May 24, 2018 Follow @coherentpath — May 24, 2018 Email marketing is hard. It can become even harder when retailers have little or no insight into what their competitors are doing to stand out among a sea of emails in consumers’ inboxes. While brand marketers are no stranger to new and shiny … Continue reading How Top Retailers Miss the Mark with Email Marketing [Infographic]
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