James Glover — April 20, 2018 Follow @coherentpath— April 20, 2018 Wayfair is getting it right when it comes to email marketing. In addition to sending different emails to consumers who have bought from them in the past versus non-purchasers who signed up for their list, the home furnishings brand’s emails contain product categories in … Continue reading Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?
Category Archives: Email Marketing
11 Quick Email Marketing Tips that Will Increase Your Response Rates
Karen Repoli — April 20, 2018 Follow @karenrepoli — April 20, 2018 Despite the rumors, email marketing is definitely not dead. In fact, among savvy marketers, it is actually rated one of the most effective marketing strategies. Take a look at this chart from Smart Insights and Get Response. Credit: Smart Insights and Get Response … Continue reading 11 Quick Email Marketing Tips that Will Increase Your Response Rates
5 Memorial Day Email Marketing Ideas
Kristen Dunleavy — April 15, 2018 Follow @KristenWritesIt — April 15, 2018 Memorial Day is on the horizon. The holiday that falls on the last of Monday of May –this year that’s May 28 – has its origins in the years following the Civil War and was originally known as Decoration Day. It became an … Continue reading 5 Memorial Day Email Marketing Ideas
Is Email Marketing Right For Your Business
Bill Reynolds — April 5, 2018 — April 5, 2018 geralt / Pixabay Email marketing is a great way to stay in touch with current customers as well as engage with new prospects. However, it may not be the best approach for your brand. How do you decide if email marketing is right for you? … Continue reading Is Email Marketing Right For Your Business
How Visual Content Can Improve Your Email Marketing
Susan Gilbert — March 28, 2018 Follow @SusanGilbert — March 28, 2018 How Visual Content Can Improve Readership of Your Emails Is your business not receiving enough leads and conversions from your email marketing campaigns? Visual content can work extremely well whether you include a photo or video that tells a story, illustrates important points, … Continue reading How Visual Content Can Improve Your Email Marketing
B2B emails: To HTML or not to HTML?
Contributor Len Shneyder settles the question once and for all. Len Shneyder on March 22, 2018 at 12:10 pm To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on … Continue reading B2B emails: To HTML or not to HTML?
Understanding Your Email Sender Reputation
Jim Anthony — March 16, 2018 Follow @JimSoMark — March 16, 2018 So here’s the deal. Your emails may not even be getting to the junk folder! If they get to a junk or spam folder, they would at least be marked as “delivered” in your marketing platform. If you’re not careful, many of your … Continue reading Understanding Your Email Sender Reputation
Email marketing report: Email volume was up 18% in 2017
Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more. Amy Gesenhues on March 14, 2018 According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for … Continue reading Email marketing report: Email volume was up 18% in 2017
Male vs. Female: In Email Marketing, Does Gender Matter?
James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
11 Reasons Why Email Marketing Matters
Richard Howe — February 21, 2018 — February 21, 2018 Maialisa / Pixabay If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant. It is of course extremely easy … Continue reading 11 Reasons Why Email Marketing Matters
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