Erika Montgomery — February 9, 2018 Follow @PublicityErika — February 9, 2018 Keep reading to earn how to increase your email marketing results! Building brand awareness is one of the biggest challenges for small businesses and startups. They often don’t have the means and channels big business have at their disposition and can’t afford to … Continue reading How to Use Email Marketing to Boost Brand Awareness
Brian Basilico — February 7, 2018 Follow @bbasilico — February 7, 2018 So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials … Continue reading Is Email Marketing Dead? 5 Things To Know About Email Marketing!
Renzo Costarella — February 6, 2018 — February 6, 2018 strecosa / Pixabay Regardless how successful or experienced you are, you can always learn new skills. Most people tend to focus on skills that are marketable. Meaning they can use them to trade time for money. Things like software development, content marketing, and design are … Continue reading 5 Skills You Need to Master if You Want to Excel in Business and in Life
Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers
What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018. Scott Heimes on January 26, 2018 The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means … Continue reading 5 email marketing trends to watch in 2018
Kristen Dunleavy — January 11, 2018 Follow @KristenWritesIt — January 11, 2018 Do you know how to persuade? It’s a critical skill for an email marketer. Perhaps the most critical. “You’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting … Continue reading How to Leverage the 6 Principles of Persuasion in Your Email Marketing
Brooke B. Sellas — January 5, 2018 Follow @madSMscientist — January 5, 2018 If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a … Continue reading Email Marketing and Social Media: How To Combine Your Efforts In 2018
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel. Todd Saunders on December 19, 2017 I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good … Continue reading Supercharge your email marketing with Google AdWords
Todd Kunsman — December 16, 2017 Follow @OhSoFreshMusic — December 16, 2017 Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, … Continue reading 5 Employee Advocacy Mistakes Your Company Should Avoid
Patrick Whatman — November 29, 2017 Follow @mrwhatman — November 29, 2017 Are you brand new to Google Alerts? If so, that’s incredible. You’ve somehow managed to avoid one of the most popular free business tools on the web. It’s never too late to get started. And you’ve chosen a good tool to sink your … Continue reading How to Set Up Google Alerts and Go Even Further
