Lianna Patch — November 16, 2017 — November 16, 2017 If you’ve been in business for more than 10 minutes, you’re already familiar with the maxim “It’s not what you know, it’s who you know.” And you know your ecommerce store customers… but you don’t know their friends. YET. Word-of-mouth is one of the most … Continue reading How to Boost Your Order Count by Asking Loyal Customers for a Referral
Kristen Dunleavy — November 8, 2017 Follow @KristenWritesIt — November 8, 2017 We’ve become so accustomed to technological marvels that we’ve forgotten how amazing email marketing really is. We take for granted that our images, text, animations, video, etc. simply materialize out of thin air on (more often than not) devices held in the hands … Continue reading 5 Ways to Add Magic to Your Email Marketing
Karen Cordaway — November 3, 2017 There are many ways to improve productivity. Feuling your energy helps. You can power nap, power walk or even consume a power bar but I’m going to focus on other tips. Process efficiency also helps improve productivity. It can indirectly benefit your bank account too. Here are some ideas … Continue reading 4 Tips to Improve Productivity and Boost Your Bottom Line
Tim Asimos — November 3, 2017 Follow @timasimos— November 3, 2017 Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from … Continue reading 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing
James Glover — October 30, 2017 Follow @coherentpath — October 30, 2017 kirstyfields / Pixabay Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along with billboards, radio ads and to some extent online (though options were limited). Fast forward to today, where … Continue reading How Does Your Email Marketing Program Stack Up?
Andrew Schulkind — October 25, 2017 — October 25, 2017 Capri23auto / Pixabay Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize The difference between your email being read and your email … Continue reading Make Your Email Marketing More Effective
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Rachel Sullivan — October 21, 2017 Follow @rachelesullivan — October 21, 2017 Tumisu / Pixabay Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium continually ranks as one of marketers’ most effective channels. It proves its worth time and time again. One way to make email … Continue reading Your Top Email Marketing Workflow Questions, Answered
Justin Herring — October 15, 2017 Follow @justincherring — October 15, 2017 Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat … Continue reading 7 Ways to Increase the Effectiveness of Your Email Marketing
Amanda Abella — October 5, 2017 — October 5, 2017 Maklay62 / Pixabay In a recent post, I made mention of how I use the Pareto Principle to determine how much money to spend on marketing. For those who may not know, the Pareto Principle states that 80 percent of results come from 20 percent … Continue reading How to Use the Pareto Principle to Earn More Money
