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Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples)
Email Design Tips to Boost Your Open Rates Rochelle Williams / 14 Mar 2022 Do you want to optimize your email campaign for click-throughs, opens, and conversions? If so, you’ll need to know how to design emails. The following infographic will share seven tips that will give you everything you need to know about … Continue reading Email Design Tips to Boost Your Open Rates
Alejandra Zilak January 18, 2022 Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. … Continue reading What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)
Alejandra Zilak January 18, 2022 How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete marketing messages without reading them, it’s still also true that they’ve resulted in inquiries … Continue reading The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results
Alejandra Zilak December 16, 2021 When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it … Continue reading Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates
Paula Chiocchi November 24, 2021 Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent Litmus 2021 State of Marketing Report. It’s not surprising considering that as people stayed home, they stayed online—and marketers responded accordingly. What may be surprising to some though, is that even as email … Continue reading 10 Reasons to Be Thankful for Email
Karen Repoli September 27, 2021 You hear a lot of chatter about live videos and webinars but while these are awesome marketing tools you should not overlook the tried and true method – email marketing. It is still one of the most effective options available. Research from Litmus Resource Center shows that email generates $ … Continue reading 11 Ways to Increase Your Email Marketing Response Rates
Karen Repoli September 21, 2021 Utilizing the latest email marketing strategies is a great way to expand the reach of your business and help you connect with a wide range of customers. You also want to stay in touch with those prospects who didn’t purchase your offer…yet. They might need a little more convincing that … Continue reading 5 Simple Strategies to Update & Automate Your Email Marketing
How to diagnose if you’re wasting your time chasing the bright-and-shiny. Ryan Phelan on September 2, 2021 I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. … Continue reading Email marketers don’t have time for shiny new things
Alyssa Rice July 31, 2021 Introduction I’ll be completely honest with you. College students hate email. They dread checking it. It is a form of communication with their professors, their partners in group projects, and all of those lists they did not intend to subscribe to. Email just isn’t fun. Coming from someone who just … Continue reading Straight Talk on Email Marketing to College Students: From a College Student
