Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI
Category Archives: Email Marketing
3 Things to Consider Before Hitting “Send” on That Rejection Email
Hachem Ramki November 17, 2020 It’s a document that’s as bitter to draft as it is to send, but rejection letters, or rejection emails, are an essential process to have, especially for companies with frequent recruitment campaigns. A lot of recruiters and HR do not fully see the benefit of these rejection letters. Most of … Continue reading 3 Things to Consider Before Hitting “Send” on That Rejection Email
Cold Email Marketing on a Budget
Dildeep Singh November 4, 2020 Cold emails are the new generation of cold phone calls, but far less intrusive. They are emails that are written and sent without prior permission from the recipient. Senders and sendees alike both prefer cold emails over cold calls. It’s worth knowing how to write a cold email because emails … Continue reading Cold Email Marketing on a Budget
Email Marketing Funnel: The Guide
Shweta Dawar November 3, 2020 If you have been wondering what an email marketing funnel is, you are in the right place. In this blog post we are going to talk all about how to create an email marketing funnel from scratch and the best tools you can use for creating one. What is a … Continue reading Email Marketing Funnel: The Guide
5 Reasons Digital & Email Marketing Should Get Your Vote Now
Paula Chiocchi October 29, 2020 A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in particular. But what may be surprising, is that while many B2Bs have reduced their overall marketing spend this year, email and digital ads are thriving. eMarketer forecasts that US B2Bs … Continue reading 5 Reasons Digital & Email Marketing Should Get Your Vote Now
Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales
Daniel Hopper October 20, 2020 Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago. Pretty quickly, most people had a personal email address and were checking their email, making it a … Continue reading Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z. Rodric Bradford on September 25, 2020 The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t … Continue reading How to bring more value to your email marketing
How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
Mary Lister September 5, 2020 I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And … Continue reading How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
How to Create a Smart Email for Webinar Follow-Up + Templates
Jessica Vionas — May 18, 2020 In one of my previous blog posts, “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. This blog post will cover … Continue reading How to Create a Smart Email for Webinar Follow-Up + Templates
3 Rules When Referencing COVID-19 In Your Email Marketing
Dean Levitt — April 23, 2020 Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not. To … Continue reading 3 Rules When Referencing COVID-19 In Your Email Marketing