Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement. Jennifer Cannon on August 1, 2019 Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers … Continue reading What is Managed Inbox Optimization for email marketing?
Category Archives: Email Marketing
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on track. Ryan Phelan on July 31, 2019 at 1:15 pm I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house … Continue reading In a summer lull with your email marketing?
How to Do Email Marketing For Events
Ashley Hill — July 24, 2019 — July 24, 2019 If you’re looking to drive attendance for an upcoming company event, one of the best tools you have at your disposal is email. An overwhelming majority of people check their email daily: an incredible 89% of people check their mail every day, to be exact. … Continue reading How to Do Email Marketing For Events
Email Marketing Best Practices on Perfect Timing
Shmuel Herschberg — July 3, 2019 Follow @https://twitter.com/shmuelh — July 3, 2019 We live in a global economy. And even if 80% of your business is focused on the US market, that is four time zones right there – six if you count Alaska and Hawaii. No position in your marketing team feels this more … Continue reading Email Marketing Best Practices on Perfect Timing
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
7 Ways To Humanize Your Automated Email Marketing
Kevin George — June 17, 2019 Follow @imkevin_monk — June 17, 2019 Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to … Continue reading 7 Ways To Humanize Your Automated Email Marketing
Your 2019 Guide on How to Use Video in Email Marketing
Susan Friesen — June 16, 2019 Follow @eVisionMedia — June 16, 2019 It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your … Continue reading Your 2019 Guide on How to Use Video in Email Marketing
Everything You Need to Know About Transactional Emails
Kevin George — May 22, 2019 Follow @imkevin_monk — May 22, 2019 Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, you receive an email that talks about … Continue reading Everything You Need to Know About Transactional Emails
How AV Integrators Can Send Their Best Emails Yet
Veronica Green-Gott — May 16, 2019 — May 16, 2019 Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time … Continue reading How AV Integrators Can Send Their Best Emails Yet
4 Essential Templates to Jumpstart Your Email Marketing
Aastha Sirohi — April 22, 2019 — April 22, 2019 Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key … Continue reading 4 Essential Templates to Jumpstart Your Email Marketing
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