These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Kath Pay on July 7, 2023 How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — … Continue reading 7 key email metrics to track beyond opens and clicks
The Click Count — Worldwide Email Metrics: Who’s Winning And Losing by Ray Schultz , Columnist, March 20, 2023 North America is far from the world leader in email metrics. It has lower open and click rates than the global average, and higher unsubscribe rates, according to breakout statistics from Sendinblue’s Email Marketing Industry Benchmark 2023. … Continue reading The Click Count — Worldwide Email Metrics: Who’s Winning And Losing
