Promotions and discounts are a key part of any promotional email strategy, but use them wisely, advises columnist Jordan Elkind. He offers some tips on how to make your email campaign really pop. Jordan Elkind on August 4, 2015 Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of … Continue reading 5 Tips For Retailers To Up Their Email Promotions Strategies
Sarah GreesonbachJune 22, 2015 Sometimes it seems like managing content for social media is quite a difficult undertaking. There appear to be so many moving parts and questions that arise in the process. Where do I build a presence? What do I post day after day? How can I find out the best days … Continue reading How Will You Know When To Post On Social Media?
Alan HarrisJune 16, 2015 Tracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares, and retweets in your email report. But how do you get your readers to share your email in … Continue reading 3 Tips To Extend Your Email Reach With Social Sharing
Scott FenstermakerJune 12, 2015 When we run social ad campaigns for audience building, our clients usually fall into two camps: those who want an audience of followers or Page Likes, and those who want to build an email database. Both of these are legitimate marketing goals, but it’s hard to keep track of which method … Continue reading Social Or Email: Which Is The More Cost Effective Audience?
