Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach. The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails
Category Archives: Email Segmentation
3 Ways You Can Make Your Emails More Accessible to All
Mia Papanicolaou — September 6, 2019 Follow @MiaPapanicolaou — September 6, 2019 3 Areas to focus on, to make your emails more accessible to all We have, for a long time, ensured that our emails read well. We check if they render correctly, display in all email clients, have a fall back image (should there … Continue reading 3 Ways You Can Make Your Emails More Accessible to All
Email Marketing to Millennials and Gen Z – What’s the Difference?
Stewart Dunlop — August 6, 2019 — August 6, 2019 rawpixel / Pixabay Millennials are growing up. The generation born between 1981 and 1996 are now aged between 23 and 38. They’re starting families and moving forward in their careers. The next generation along is Gen Z. Born from 1997 onward, they range from kids … Continue reading Email Marketing to Millennials and Gen Z – What’s the Difference?
8 Best Practices for Email List Segmentation
Nancy Marks — July 31, 2019 — July 31, 2019 No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List segmentation is a powerful tool for staying relevant and increasing … Continue reading 8 Best Practices for Email List Segmentation
So, You’re Going to Resend an Email Marketing Campaign
Shmuel Herschberg — July 27, 2019 Follow @https://twitter.com/shmuelh — July 27, 2019 3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this … Continue reading So, You’re Going to Resend an Email Marketing Campaign
How to Use Email Marketing Segmentation to Grow Your Business
Michael Ugino — May 10, 2019 — May 10, 2019 If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston … Continue reading How to Use Email Marketing Segmentation to Grow Your Business
3 methods to test your email segmentation and increase conversions
Jennifer Videtta on April 15, 2019 Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions
Rich Media and Email: Maximize Impact (and Deliverability)
Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)
How to QA Email Campaign Best Practices
Kevin George — December 5, 2018 Follow @imkevin_monk — December 5, 2018 geralt / Pixabay Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, technical soundness as well as timely execution. A simple error can ruin your entire email … Continue reading How to QA Email Campaign Best Practices
Simple Ways to Segment Email Subscribers and Skyrocket Revenue
Daniel Ndukwu — November 26, 2018 Follow @daniel_ndukwu — November 26, 2018 There are two things I firmly believe about selling online. When the offer is in line with the wants and needs of your prospect, they’re more likely to buy Email, all things considered, produces the highest ROI of any other channel online. Nine … Continue reading Simple Ways to Segment Email Subscribers and Skyrocket Revenue
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