Category Archives: Email Segmentation

A Simple Mantra for State-Of-The-Art Emails

by Jeffrey GilsonSeptember 27, 2016 Is good email marketing an art or a science? It all depends on who you ask. For art gallery founder Anthony Schaller, successful marketing comes from combining creativity with a guiding mantra: “Simplicity. Consistency. Stay the course.” Since getting started with email marketing seven years ago, Anthony has built an … Continue reading A Simple Mantra for State-Of-The-Art Emails →

Email Segmentation: Boosting Our Open Rates One Send At A Time

Email Segmentation

by Joei Chan July 1, 2016 Follow @joeeiJuly 1, 2016 Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. I mean, social media was supposed to replace email, but Facebook still emails me when someone … Continue reading Email Segmentation: Boosting Our Open Rates One Send At A Time →