Image-only emails can harm your customer relationships. Here’s why you should stop sending them and what to do instead. Ryan Phelan on October 14, 2024 Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from … Continue reading Stop insulting your audience with this email behavior
We’ve updated our article about email deliverability requirements to include a section on the impact of sales engagement tools. Constantine von Hoffman on August 27, 2024 Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if … Continue reading Email deliverability: What you need to know
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Natalie Jackson on January 26, 2024 Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your … Continue reading The art of running an email strategy assessment
A look back at this year’s trends in email marketing and what to look forward to next year. Litmus on November 7, 2023 It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere … Continue reading What’s the state of email beyond 2023? by Litmus
Email Gamification: What It Is and How to Use It Wisely Dmitry Kudrenko / Aug 7, 2023 Who doesn’t love a good and entertaining game that brightens up any day? Games give us a feeling of control, accomplishment, and fulfillment. They appeal to our never-ending love of competition and joy. Do you want to … Continue reading Email Gamification: What It Is and How to Use It Wisely
By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research
“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs
Polina Zakaryan December 14, 2021 Despite the fact that email marketing is one of the oldest forms of inbound marketing, it continues to be one of the most effective. There are many reasons for this, including that with over four billion daily email users, it’s one of the most practical ways to reach someone. Not … Continue reading Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics
Is it 2013 all over again? And what are the implications for email marketers? Ryan Phelan on October 28, 2021 Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. … Continue reading Email M&A is seeing a surge
Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
